How to prioritize privacy for your online business

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Digital privacy is at the top of everyone’s minds these days, so prioritizing it for your online business is essential. But how exactly do you do that? Following this list of four key tips should make for a good start!

  1. Buy SSL certificate by Namecheap

SSL security is a must in this day and age. If your site doesn’t have one, not only will customers distrust you, but also major web browsers and search engines. Web browsers have started warning users about sites without SSL, while search engines tend to favor SSL-secured sites in their results pages. 

But what is an SSL for, and why are they so great? They encrypt the connection between a user browser and your site, creating a secure tunnel through which they can safely transmit data. This means nobody can access the data shared except you and the end user. But why an SSL from Namecheap? Well, the price is right, and they have excellent customer service that will be there if you need a helping hand.

  1. Secure your website and network

SSL certificates are so, so necessary, but they’re not the be-all and end-all of site security. Far from it. They’re just one small element. You also need to secure the rest of your site, network, and database where sensitive customer information is potentially stored. This involves adding a powerful all-in-one security service to your site, with regular malware scans and firewalls to keep dodgy traffic out. Beyond that, implement good password hygiene across all your accounts and change your passwords regularly. 

  1. Add 2FA to your site

Two-factor authentication adds another layer of security to accessing your site, particularly acting as a barrier if someone manages to steal your login credentials. There are many easy, free ways to add 2FA to your site, such as phone apps. 

  1. Don’t request unnecessary information from customers

In your site’s user sign-up form, stick to only the essentials. Don’t ask for people’s middle names and phone numbers unless it’s somehow relevant to what you’re offering. Part of this is that people are very aware of digital privacy these days and how companies use their data. If they think you’re overstepping, they’ll likely take their business to another company that keeps the information they request to a minimum.

Conclusion

As you can see, making privacy a priority isn’t actually all that complicated. By being mindful and taking a few key security precautions, your business and its customers should be able to maintain privacy online.

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