Don’t see Halloween as just a night of frights and trick-or-treating—instead, see it as a month-long opportunity to promote your business and upcoming events. October is a month filled with excitement and fun.
It’s the perfect time to promote your forthcoming Halloween-themed fashion show. Here are five wickedly effective strategies for marketing your fashion show this Halloween.
Utilize Instagram
Use Instagram and its features to create bone-chilling content to prepare everyone for the big day. Tease your audience on Instagram with sneak peeks of your eerie, spooky show theme and design elements. Use the platform to your advantage and upload stuff on your story, and feed, create dedicated highlights, and share back-to-back spooky reels.
Start the campaign by sharing guessing reels with eerie and spooky themes- maybe a skeleton in haute couture? Show the world real-time backstage highlights, labeling them as exclusive content to pique everyone’s interest. You can share BTS shots of various planning elements, like the entire creative process (a reel in itself), model rehearsals, or makeup transformations to engage followers and build anticipation for the event.
Don’t slack around with countdown posts. Audiences love countdowns, so consider adding them to your social media strategy as much as possible. Create a dedicated countdown timer and post countdowns on Instagram Stories leading up to the show to create urgency. Additionally, you can use interactive polls and quizzes on your stories to get input from your audiences and get them involved in the creative process.
Design posters and flyers
What’s a Halloween fashion show without spooky posters and flyers plastered all around town? Posters and flyers can be helpful tools in this highly digitized world, but the main task is proper placement!
Spooky, mysterious posters and flyers will get everyone riled up for the big reveal. You can customize PosterMyWall fashion show poster templates to finish work quickly to match your eerie Halloween theme.
Be mindful of your theme and incorporate dark colors, eerie fonts, and Halloween elements like pumpkins, skulls, and bats to highlight the show’s underlying theme. Additionally, you can add QR codes leading to your social media handles or booking pages where people can buy tickets to the show.
Once you remove the design element, it’s time to work on your placement. Make a list of all the high-traffic areas, such as shopping malls, fashion boutiques, and cafes, which can help you target a wider audience. You can also hand out the flyers personally and chat with interested individuals (Personal interaction is always a win when promoting events).
Collaborate with influencers
If you wish to make waves on social media and get everyone talking about your fashion show, reaching out to influencers may be your best bet. Influencers are all the rage nowadays, and their credibility can help you achieve the audience and attention you desire.
Since you’re hosting a fashion show around Halloween, you’ll need to get people excited about spending their pre/post-Halloween time at your event rather than at home. So, contacting fashion influencers with a solid local following and an impact and voice in the local community may be a good idea.
Carry out a collaboration deal with them and offer them PR goodies or free passes and VIP seating on the event day. In return, you can request them to share stories about your event and possibly hold a live Q&A session with you on your Instagram.
Additionally, you can create Halloween-themed challenges or giveaways for the selected influencers to share on their pages. Doing so will help you reach their audiences and enable you to access User-Generated Content (UGC), which is all the rage in the digital media marketing.
Offer early-bird tickets
Everyone loves a good discount and throwing in an early-bird discount will make your audiences happy and excited for D-day. Offering early-bird discounts can help create a sense of urgency among your target audience to get their hands on the show’s tickets ASAP!
Use your influencer collaborations to share the news about the discount, and you can even use an email campaign to get the word out. And don’t keep the early-bird discount boring—instead, throw in some exclusive perks.
Offering backstage access or front-row seats may be good incentives. Doing so will add value to the tickets purchased by the customers and help you provide them with a more exclusive experience.
Create themed email campaigns
Since you’ve decided to offer early-bird discounts, marketing them through email may be a good idea. Email campaigns can be a successful way to sell your products/events and provide you with the opportunity to offer an exclusive experience to your customers by including special offers for your mailing list members. Make sure your emails follow the Halloween theme.
Design emails and newsletters with themed graphics, spooky fonts, and Halloween puns aligning with your theme. Make sure to add details about where people can buy the tickets, the last date of the early bird discounts, and the exclusive offers they will get if they buy tickets using your email promo codes.
Halloween may be a time for trick-or-treating for the kids, but the grownups can have fun by looking at some spooky, Halloween-themed fits, so best of luck with your event. Be sure to use your brand aesthetic as an integral part of your marketing campaign; if it’s a multi-designer campaign, mention that. Happy promotions!
